"The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries." Marshall McLuhan
"...rant/probe by iON from 1 October 2009, goes further than Lord Buckley or Lenny Bruce by satirizing not so much the foibles, vices, and hypocrisies of your daily fivebodied, quadrophrenic “citizen” as to present a raucous inventory, in the style of Marshall McLuhan, of the effects of the present environmental surround (let’s call it Web 2.0) that reveals causes—all four of Aristotle’s—the likes of which no other artist, comedian, sociologist, psychologist, novelist, composer, or videographer could even hope to present, let alone imagine—with the para-human rapidity required of our Americanized attention spans..." ~Bob Neveritt
"The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted. Everything is changing: you, your family, your education, your neighborhood, your job, your government, your relation to "the others. And they're changing dramatically."
The Medium is The Massage, Marshall McLuhan
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